A NOTE FROM OUR FOUNDERS

we walked into beautiful homes and noticed the same thing, over and over. thoughtful furniture. considered lighting. and then walls that had nothing to say.

NUD. was built to change that. every piece we create carries REAL VALUE, REAL RARITY, AND REAL PRESENCE. not to fill a space. to define it.

we built this for the person who wants more from their walls. more meaning. more intention. something they can genuinely call their own.

khushi and abhinav

meet nud.

NUD. was not built on a trend. it was built on a feeling. the feeling that something was missing from the walls of every beautiful home we walked into.

we grew up around spaces that were carefully put together, furniture chosen with thought, every corner considered, and yet the walls were always an afterthought. a mass print picked up somewhere. something hung just to fill silence. it bothered us more than it should have. so instead of waiting for someone else to solve it, we built NUD. not as a business first, but as an answer. a studio where every artwork is held to a standard that most of the market simply isn't interested in meeting. where the collector who owns a piece knows, without being told, that what they have is genuinely rare. we are not here to decorate. we are here to make walls worth looking at.

PIECES made to
BELONG.

rare
permanent
yours

not a marketing word. a founding decision. every artwork released under NUD. exists in exactly eleven editions. not because it creates demand, but because it protects the integrity of the art. once the eleventh piece finds its home, that design is sealed. no reruns, no exceptions, no quiet expansions. what you own, nobody else can ever own again in the same way.

the canvas, the process, the finish. all chosen because a NUD. piece should look just as antique on your wall twenty years from now.


every piece goes to someone who will truly own it. not just hang it. that connection between the art and the person holding it is something we think about from the very first design decision

one of everything really good


some pieces speak QUIETLY. some refuse to be IGNORED.
either way, there’s a PIECE WORTH putting on your wall.

aesthetic

aesthetic

Test2
Test2

meet the advisory board

NEW URBAN DESIGN is shaped by a team of thoughtful creators and friends
who lend their eyes, ears, and voices to what we do.
they help guide our vision and ground our process. we’re lucky to have them in the room.


Khushi Poonia

founder & creative director

a multidisciplinary graphic and branding designer, khushi has led the creative vision behind numerous design and branding projects. she has worked with leading brands such as supreme court of india, zomato, zepto, swiggy, and blinkit, developing impactful visual identities and digital experiences. as the founder, she drives the company’s design language, product development, and brand strategy across all projects.


abhinav gupta

co-founder & marketing strategist

a marketing strategist and co-founder, abhinav is known for his innovative approach to brand growth and audience engagement. with a deep understanding of digital marketing and consumer behavior, he has helped multiple brands build strong market presence and scalable strategies. as the co-founder, he leads the company’s marketing direction, partnerships, and overall business growth initiatives.