privacy policy
effective date: march 2026
nud. was built on trust. trust that what you own is RARE. trust that what you share with us stays with us. this policy explains exactly how we handle your information — plainly, honestly, and without the fine print that nobody reads.
by using our website, you agree to what's described here.
1. what we collect
when you buy from us, reach out, or simply browse, we may collect:
your name, email, phone number, and delivery address. order details including what you purchased and payment confirmation. messages or inquiries you send us. automatically collected data like your ip address, browser type, pages visited, and time spent on site. this helps us understand how people use nud. and how we can make it better.
2. how we use it
we use your information to process and deliver your order, respond to your questions, improve the website and your experience on it, and send you updates about NEW collections or releases — only if you've said yes to that.
we do not use your data for anything unrelated to nud. FULL STOP.
3. cookies
we use cookies to keep your cart intact, remember your preferences, and understand how our site is being used. you can turn cookies off in your browser settings, though some features may not work as intended if you do.
we also use google analytics to understand visitor behaviour in aggregate. NO personal data is sold or shared through this.
4. who we share it with
only who needs to know. payment processors to complete your transaction. shipping partners to deliver your order. hosting and analytics providers to keep the site running. we do not sell, rent, or trade your information. EVER.
in rare legal circumstances, we may be required to disclose information. we will always do so only to the extent required.
5. how long we keep it
only as long as necessary. to fulfill your order, meet legal obligations, or resolve any disputes. after that, your data is securely deleted or anonymised.
6. keeping it safe
all payment data is ENCRYPTED and processed through trusted third-party providers. we do not store card details on our servers. we take reasonable technical measures to protect your information, though no online system is entirely without risk.
7. your rights
you have the right to ACCESS, CORRECT, or DELETE the information we hold about you. you can withdraw consent for marketing at any time. you can request a copy of your data. to do any of this, write to us at support@thenud.in and we will respond promptly.
opting out of marketing will not affect your order updates or customer service communications.
8. children
nud. is not intended for anyone under 13. we do not knowingly collect information from minors. if you believe this has happened, contact us immediately.
9. third party links
our site may link to external platforms like instagram. we are not responsible for what happens on those sites. please check their own privacy policies before sharing anything there.
10. updates to this policy
if something changes, we will update this page and the effective date at the top. we recommend checking back occasionally.
11. questions
if anything here is unclear or you have a concern, we are easy to reach.
support@thenud.in www.thenud.in
